Breaking the typecasting of television as the “idiot box” offering nothing but momentary gratification, TV5 through its primetime programs could be credited in impacting the lives of the people that it touches.
Three of its programs, Enchanted Garden, Extreme Makeover: Home Edition (EMHE) Philippines and Dancing Nation: A Talentadong Pinoy Special, have been praised for bringing some of the country's pressing concerns to primetime TV.
Last year, Enchanted Garden was awarded the Gawad Muyong by the Department of Environment and Natural Resources (DENR) as a result of the show's efforts in raising public awareness about saving the environment. The Kapatid Network's first eco-fantasya was also recognized for bringing environmental issues closer to viewers.
More than just entertaining Filipinos, TV5 also featured the struggles and triumphs of ordinary Pinoys by showcasing them on the small screen. EMHE Philippines was recently named a Finalist to the 2013 New York Festivals. Based on the original Endemol worldwide TV hit, the Philippine edition proved that lives can indeed be changed one home at a time. The cause-oriented show successfully reached out to families and communities that deserved a new lease on life, beginning with a home that they can call their own.
Another example of entertainment-cum-civic action is when three hundred dancers from Laua-an, Antique emerged victorious during the first Dancing Nation: A Talentadong Pinoy Special last weekend. They won P1million in cash to help their town's "Operation: Timbang" program that combats malnutrition especially among children. The town of Laua-an beat dancers representing Alaminos (Pangasinan), Infanta (Quezon), Jose Panganiban (Camarines Norte), Tupi (South Cotabato), Rodriguez (Rizal) and Calauag (Quezon).
The Talentadong Pinoy special is more than just a dance competition and allows the participating towns or communities to articulate their people's concerns to a much greater audience. Celebrities like Alice Dixson, Arnell Ignacio and Audie Gemora even gave their personal contributions to the featured causes after seeing each town's commitment through dance.
With the success of Enchanted Garden, EMHE Philippines and Dancing Nation, TV5 proves that building a more united Philippines remains at the heart of its programs. In the huge task of bringing the fruits of development to every Filipino, the Kapatid Network remains committed to its mission of sharing with our countrymen its own brand of bayanihan spirit as the nation looks forward to the challenges of the 21st century.
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